Copyright © Glenn Jones
http://www.Extreme-Profits.com
You have heard it said that "sex sells". In magazines, movies and on television, we are bombarded with images that are there to suggest that a particular product or service is somehow linked to being younger, stronger, healthier, and happier. Sex is often used as the trigger to capture your attention long enough for the advertiser to make their pitch.
Why does the word "mom" evoke such a strong emotional response? Obviously we have all had a mother, but more than that the word mom brings feelings of love, protection, safety, warmth, nurturing, food, comfort, happiness, laughter, etc.
This is why this word is so powerful. We are involved on an emotional rather than intellectual level.
To be a successful businessman or woman, you have to use words that grab the attention of your customers and force them to take the desired action your web page was designed for. They must decide to buy or not buy, join or not join, read the newsletter or not. You must take the customer by the hand a gently lead them to your desired destination.
The first step in this process is to get the attention of the customer. Lets say your business is selling fish. Your headline could read, "Fish For Sale", however something like, "Fresh, Mouthwatering, Tuna Now Available" might work better. Why? You have now given the customer more information: not only are you selling fish but, it is fresh, moist and happens to be tuna. By using the word "now" you suggest that this high quality product has just been made available.
Another way to grab A T T E N T I O N is by using blank spaces in key words. You might want to combine the use of blank spaces with words that requires an action like "S T O P" or "W A I T". Other action words include hurry, look, think, come, take, ignore, see, open, click, sign, buy, order, shop, pick up, etc. I am sure you can think of many more.
The second thing you must do is to state the benefits of your product in the strongest way possible. Again, try to get the customer emotionally as well as intellectually involved. If you were selling a new time saving software program, you might say something like: "Would you like to spend more time on the golf course? Take a longer lunch? Get home to the family quicker? If your answer is "yes", then you need to try out this amazing product. It is so fast that before you know it your job will be completed and you will have your putter in hand."
You get the idea. If your claim is truthful, then by all means get your customer involved emotionally. Sell an experience rather than just a product.
Another powerful tool that will increase your sales is the use of testimonials. It is human nature to want the same things others have, especially if we respect or admire that person. Lets face it, do you think that Hanes underwear is made any better, or is made of superior cotton? No, Hanes has increased sales because Michael Jordan is their spokesperson. If you know a celebrity who has used your product, then their endorsement or testimonial would be of great value. Don't know anyone? This shouldn't stop you from using testimonials. We all like to see other people just like us being successful. Why do you think American Idol is such a popular TV series? We are happy to see that someone who was unknown can work hard and become successful and famous. If they can do it so can we. Ask your customers for their comments both good and bad. You now have the chance to not only improve the product you sell, but their testimonial will go a long way in convincing others to buy it too.
The last technique in the use of key words is the use of questions. We have been trained all our lives to answer questions. Use this to your advantage. Here are some examples of questions that evoke a response: "Do you have enough money?" "Would you like to eat and not get fat?" "Would you like to sign up today?"; "Why not try this today? "Do you really want to pass this up?"; "What is more time with your family really worth?"; Why should you be left out?"; "What is peace of mind worth?". Now is the time for you to use your imagination and creativity. You do want to be successful, don't you?
B E S T O F L U C K!
The Top 15 HomeBased Businesses. Remain a pathetic loser or Take Action now!!
I’m the real deal. Whether you like it or not, you want to be rich like me, otherwise you wouldn't be here. And since you found this website, I'm sure you already know that there are thousands of "get rich quick" programs on the internet today. You’ve probably even
bought some of them yourself. Well, are you impressed with them? I’m not. Not even close. What proof do these losers have of their earnings? That they make a few thousand dollars a month? Big deal. I make millions. And we all know that the only way these "gurus" make any money is from selling some ridiculous kit full of DVD's and books about how to get rich. It's pathetic. I make millions, and it's not from selling some lame 14 hour course. My income is so automatic, it would make you sick. Aren't you tired of working at night when your children need your attention? I am glad i never have to do it again.
At the age of 25 a couple of years ago, I retired from active service and now play golf, rubbing shoulders with the big shots. If you want to remain a pathetic loser, stay like that. Otheriwse, read through, and i urge you take the necessary steps toward your success. It's very simply, even a morone and an embecile can follow the simple guiding instructions toward setting up their cash vault systems and have them work for them while they are sleeping.
Below, I have put together a few programs that can help you become as successful as I am. I started off with these programs myself. In addition, there is a set of the proven top 10 home based businesses that i have included in the link at the bottom of the list below. Should you have any questions or incur any problems, we have our customer service representatives at hand to answer your emails immediately and all the contact details are listed on each of the programs sites. They will be glad to help out... You can also reach me directly at mukukamoses@yahoo.com.
Be sure to follow the instructions as they are and after the first month, i will be expecting a 'Thank You' letter from you, buddy! Good luck!
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Hiring and Firing Family Members
While you’re building a home based business you may give in to the temptation to hire a family member. This may or may not work out well. If the family member you’ve hired to help you in building a home Internet business turns out to not have the necessary skills, experience, interest, dedication or perhaps even ethics, to work for you what do you do then? How on earth do you fire a family member?
The first thing to keep in mind is that whether it’s part of building a home Internet business or a well-established multi-faceted large firm, firing a family member seldom goes anything but badly. Sometimes it even ends up in court with one family member suing another. We read about such goings on in corporations almost on a daily basis. This is something you want to avoid. You want to focus on building a home Internet business – not on getting litigious with your brother, mom, aunt, uncle or cousin.
Handling this familial firing correctly means not only keeping the family peace but keeping your home Internet business on the right track. A basic principle of hiring family members to help you in building a home Internet business is that they know right from the start that they will be held to a higher standard than any other employee. Why? Because they are family and because that familial relationship should bring with it a more personal sense of dedication and commitment to your business success. Another important factor, should you have to fire a family member, is to do it clearly and quickly. Don’t drag it out.
Make sure that the fired family member is clear about the details of the reasons, and draft a clear and consistent statement that you give to all others involved – family, employees, vendors, and other associates affected by the termination.
Building your home Internet business has to take top priority but that doesn’t mean you have to sacrifice family relationships to do so. You can terminate a family member without ruining the good relationships you have with your family. The best way to accomplish this is to offer at least one verbal followed by two written warnings, and then a documented written notice of termination. Prior to writing it up as a firing, however, offer the familial employee the chance to resign. You might offer a severance package that is face-savingly attractive, or perhaps let her or him continue as a contractor or supplier. Letting family members walk out your home Internet business door is about building a new bridge that will save him or her some dignity.
What you must keep in mind, if you are committed to building a home Internet business is that: that business must not suffer because of family relasionship. After all, isn’t one of the primary points of your business to take care of your family?
